"Concerted action on climate change is a social responsibility," it says on its website.
In Asia, the policy is translated into aggressive deals with governments, to switch conventional light bulbs with light-emitting diode (LED) lights, which it claims cut both energy use and carbon emissions by more than half.
Philips has so far been responsible for lighting numerous landmark projects across Asia, including the KLCC twin tower in Malaysia, the Singapore Flyer in Singapore, Bhumibol Bridge connecting southern Bangkok with Samut Prakan Province in Thailand, the Power Monument in the Philippines, Hangzhou Canal in China, Stonecutters' Bridge in Hong Kong, Ci-Shan Bridge in Taiwan, the facade of Jawaharlal Nehru Stadium in India and Christchurch International Airport tower in New Zealand.
Philips' latest deal in Asia, in its bid to light city streets in a sustainable manner, is a deal with the Malaysian government to light a 63.1-kilometre stretch of highway, including the roads leading to Subang Airport, the Federal Highway and Middle Ring Road 2, with Philips LED road-lighting technology.
Malaysian Works Minister Yang Berhormat Dato' Shaziman Bin Abu Mansor said Philips products were chosen because of their advanced technology and sustainable development.
Philips Lighting's senior vice pres
ident and general manager for emerging markets Olivier Piccolin said switching to energy-efficient LED lighting systems for public infrastructure projects provided a triple-win proposition by improving safety and security, beautifying the landscape and reducing energy consumption. It also helps to achieve a green-solutions status for Malaysia, as envisioned in the government's 10th Malaysian Plan.
The contract between Philips and the Ministry of Works is a progressive milestone to help realise the government's plan to accelerate implementation of its energy-efficiency initiatives. The plan ensures urban areas are vibrant and liveable while enhancing Malaysian's confidence in public safety.
Philips claims that its LED road-lighting technology is able to reduce energy consumption and carbon emissions by more than half. The highway-lighting project is just one initiative towards creating a greener future in line with the Malaysian Prime Minister's agenda to cope with global warming.
"Cool white LED light not only adds beauty to buildings, streets and the cityscape at night, it also enhances the overall image of the city and improves road safety and comfort," Piccolin said.
Under Philips' Vision 2015, the company plans to further expand its brand and extend its lead in sustainability. Lighting is one of its areas of focus, in the belief that human life revolves around light. Its lighting sector concentrates on innovative ways of using light to enhance people's lives in the home, at school, at work, in shops and public places, as well as on the road.
The company promises to pay special attention to maximising the effect of lighting while minimising the energy required to produce it.
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